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　　Recently, the distance shortly after President Obama's visit, a 30 second theme appeared on CNN as "Chinese manufacturing, commercial cooperation in the world" (CNN), light industry, textile and electromechanical products display advertising, are affixed with Chinese manufacturing label, the emphasis is Chinese and the world together to provide high quality products for consumers.
　　Investment advisor in mechanical industry researcher Duan Jiaxuan believes that in the field of mechanical engineering, real internationalization, globalization is not only reflected in the OEM, more substantial is through independent research and development, manufacturing China change the low-end image by quality to the world, the traditional manufacturing power gradually upgrade precision made power, just as the brand in the process of precipitation.
　　In the international market (global market), Japan ranks first in the world's top 50 engineering machinery industry, occupying 12 seats. Since 94 years, Japan has put forward the strategy of building a country by science and technology, which requires Japan to say goodbye to the era of imitating the improvement and actively develop the high and new technology in the leading world. As in the added value and high technology field of excavator sales in China, the top 10 largest enterprises, Hitachi, Kobelco, Komatsu three Japanese companies. From the perspective of the total sales volume of the world, excavators are known as "the king of construction machinery", whose sales volume is much more than that of loaders. However, because of technical barriers, Chinese enterprises often occupy a larger share in the loader field with relatively low technology capability.
　　From the domestic market, a large province of our country Hunan engineering machinery joint branch, 31, sunward and other well-known enterprises, technical strength of three companies have their own core and started its own brand, brand embodies in the creation of enterprise intelligence technology, management, marketing, 2009 three enterprises operating income of more than 37 billion yuan. Such as Sany, Germany in 2010 bedburg invest 100 million euros to build R & D center and machinery manufacturing base, is optimistic about the German has the talent to create the world's top, and is the industry supply chain headquarters, key parts of hydraulic parts, industry famous Rexroth DEUTZ engine etc. from here, through this way of learning to complete condensation its technology.
　　Zhang Yanlin, director of CIC consultant research, said that Chinese manufacturing enterprises could improve their strength in the early market by changing technology, which is only a way of economic development at the early stage. But with the enhancement of Chinese enterprises' strength, in the long run, we can see that the core competitiveness of our own key technologies and independent brands will take an advantageous position in the next round of global competition.
　　China's construction machinery industry in the next period of time, the demand will be gradually expanded, but China engineering machinery must accelerate the upgrading of industrial structure, gradually out of the most concentrated in the low-end industrial chain situation, forward to the high-end chain with the core competitiveness of the high quality products. This is also to the engineering machinery power onlyroad.